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The Lele succeeded the Rivolta GT in 1969, with full seating for four and high performance capability from its Chevrolet and (later) Ford 351 engine. Production of the new model, which was basically an improved version of the GT, continued until 1974.

Piero named the car after his wife Rachele (nicknamed Lele), who had recently given him the gift of his first child, a daughter named Marella.

Special lighter sports models were called Lele Marlboro and were available in only two colors—red or white. Some were purchased by Marlboro for the Formula One drivers and for promotion.

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