The Isetta prototype debuted in 1952 when the majority of Italians drove bicycles and scooters and
could only dream of owning a car. Always the visionary, Renzo Rivolta and his team created the
Isetta in anticipation of a future public need.
He realized that larger vehicles would eventually crowd the streets of Milan by the time most
families could afford a car, and that parking problems would surely arise. A perfect solution, the
Isetta, was a compact, urban dweller’s dream at only 4’4” tall, 7’6” long and 4’5” wide.
As the first micro-car of its kind, the Isetta was a sensation.