In 1967, IsoRivolta ambitiously tackled the nascent performance sedan market with the S4 and Fidia models. The company struggled at first to find the perfect name for this new car. In the end, “Fidia” was chosen to honor the famous Greek sculptor who designed the Parthenon in Athens—where the car would later be introduced to the press.
Piero Rivolta had a mission in mind with this vehicle. He wanted to prove that a four-door could exhibit the same level of performance as a sports car. It was dubbed by the company as “the world’s four fastest seats.” What they didn’t realize at the time is that it also should have been called “the world’s first four-door coupe,” as this kind of car is now commonly known...yet another example of combining European style with an American heart.